Mastering theFuture of PRin Qatar
A transformative 6-month roadmap to dominance. Building the most compelling, creative, and connected PR practice in the GCC.
Pressure Points
I am here to solve.
Market Positioning Gap
Qatar's PR market is maturing fast. Ogilvy must become the strategic reputation partner clients cannot find elsewhere.
Revenue Growth
Commercial performance defines success. The practice needs a growth engine, not just a delivery team.
C-Suite Relationships
Ministerial and executive relationships are the real currency. We need a leader in those rooms.
Modern Capabilities
Earned-first campaigns, data-led measurement, and crisis intelligence are now table stakes.
Talent & Culture
Top talent demands clear leadership, strong culture, and work they can be proud of.
Qatar 2030 Alignment
Vision 2030 creates massive communications opportunity. Ogilvy must lead this narrative.
The 6-Month
Roadmap to Impact.
Listen & Assess
- →Deep-dive into every client relationship
- →One-to-one with every team member
- →Review revenue, margins, and pipeline
- →Audit positioning vs. competitors
Define & Position
- →Set strategic positioning and narrative
- →Define service priorities and structure
- →Map top 10 new business targets
- →Introduce KPI frameworks
Activate & Build
- →Launch repositioned market narrative
- →Run first new business pitches
- →Structured client review cadence
- →Launch crisis preparedness product
Scale & Accelerate
- →Grow retainer revenue through expansion
- →Launch B2B influence premium line
- →Build high-performing team culture
- →Cross-Ogilvy creative collaboration
The Revenue
Engine for Growth.
Deepen Existing Clients
Fastest growth comes from clients we already have. Untapped scope, expanded briefs, and deeper Ogilvy integration.
Structured New Business
A prioritised pipeline of 10-15 prospects aligned to Qatar's growth sectors. Insight-led pitches, not credential decks.
Premium Service Lines
Two high-margin products: Crisis & Reputation Preparedness and B2B Influence. Underserved, high-demand.
Revenue Accountability
Clear KPIs: revenue per client, pitch win rate, client lifetime value. Tracked monthly, driving decisions.
The Capabilities
I will build.
Earned-First Campaigns
Ideas compelling enough to earn media without paid amplification. The future of brand communications.
B2B Influence Strategy
Industry voices, executive profiling, and expert positioning for government and corporate clients.
Crisis & Reputation
Scenario mapping, simulation, playbooks. Premium retainers clients buy before they need.
Data-Led Measurement
Connect PR to business outcomes. Change the client conversation. Strengthen renewals.
Executive Visibility
C-suite profiling, thought leadership, media strategy. High demand, high margin.
AI-Enhanced Comms
AI tools for monitoring, sentiment, and campaign planning. Speed, precision, insight.
Accountability
is our foundation.
*All metrics are subject to circumstances on ground
Why I am the
Right Leader.
Deep GCC Credibility
12+ years across KSA, UAE, and GCC. Nokia, Philips, Edelman. I know how this market works.
Ogilvy Network Background
Prior Memac Ogilvy experience. Not starting from zero. Returning with deeper perspective.
SAR 5M+ New Business
Proven track record at Edelman Riyadh. Strategic pitches that win major accounts.
National-Scale Advisory
Qiddiya, Riyadh Air, KAFD, Saudi Space Agency. I advise at the highest level.
Agency + In-House View
Led comms at Nokia, Philips, Edelman, Ogilvy. I know what clients actually need.
Bilingual Leadership
Arabic and English fluency expands reach with government, corporate, and media stakeholders.
Let's Build
the Future.
I am ready to lead, grow, and transform PR & Influence practice at MEMAC Ogilvy Qatar.